Zee5 Adworld

The advertising industry has seen phenomenal growth over the years. Coming from a place where the reach of advertisements was limited to print media, radio and television sets, the internet has surely accelerated the success of advertisement campaigns. It also played a crucial role in eliminating or reducing the consumption of mundane static ads and increasing the integration of video advertising in marketing campaigns. But how does video advertising help in reaching out to your target audience in a more effective way? Keep on reading to find out: Catching Audience Attention If you have integrated video ads into your marketing strategy, you will surely notice a spike in the performance of the advertisement campaign. Video ads are more engaging than static ads and hold an audience's attention for longer periods of time. It is very crucial if you want to convey your brand’s message effectively. As video content consumption has increased, the audience is more inclined toward...

Digital advertising  is a magical term in the advertisement world that is known to catapult any small or big brand in today’s times. There is hardly any brand on the planet that is not using digital advertising in its marketing strategy to reach its target audience. The emergence of the internet has brought these concepts into the relevance and washed away the traditional ways of advertising. What is a Digital Advertisement? Digital advertising is a strategy where the company’s products or services are promoted online on various platforms to reach out to potential customers. The platform can be a website, social media platform, streaming platform, or search engine. In today’s times, people spend the majority of their time on the internet for entertainment, education, shopping, or any other purpose. This has given a huge opportunity to brands to grab their audience’s attention online, and digital advertising is the direct route to do so. How Does Digital Advertising Work? ...