An Insight into OTT Advertising

What is an OTT Platform?

To understand OTT advertising, let’s understand OTT first. An OTT platform means Over-The-Top. It refers to any video content that is delivered directly from the internet. When you watch a video using no broadcast, typical cable, or satellite television, it is being streamed "over-the-top" of those platforms through the internet.

What is OTT Advertising?

OTT advertising is customized advertising that is delivered to viewers' screens while they are watching the same TV show. Therefore, OTT advertising is the targeted transmission of advertisements on Internet-CTV sets facilitated by programmatic OTT technology.

Advertisers can now tap into the audience that was once solely accessible on traditional TV, thanks to OTT.

What Do OTT Advertisements Look Like?

OTT ad units are not necessarily skippable, and they are typically watched all the way through. Most of the time, those video adverts overlay video content, allowing marketers to deliver their message to specific and relevant audiences.

Delivering a video or banner creative will be no problem for programmatic platforms that offer a variety of ad formats. In addition, video ads and banners are by far the most popular options. Advertisers will be able to deploy advertising dynamically in the future as CTV and OTT capabilities expand. It will be feasible to use interactive creatives, which viewers can engage with on the TV screen by tapping to open, skip, and so on.

What is the Cost to Serve Creatives on OTT Media?

It all depends. The majority of marketers are likely to believe that displaying internet ads on OTT is an expensive proposition. Television advertising, on the other hand, is far more demanding and has a lot greater influence on viewers. Since big-screen TVs provide an immersive experience, these advertisements are great for increasing brand recall. However, selecting an appropriate advertising solution and proper campaign planning may be the key to executing an effective yet cost-efficient OTT ad campaign.

With the help of platforms like Zee5 AdWorld, you can tell your brand story in the most effective and efficient manner.

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