Two Reasons to Advertise on OTT Media

Creating demand, increasing sales volume, building a brand’s credibility, maximising profits, and achieving customer satisfaction among others are some of the common objectives of advertising. Significant changes have occurred in the last two years, affecting everything from lifestyle to school to entertainment. With a significant increase in viewership, OTTs have become major entertainment channels. As individuals increasingly prefer internet streaming services over traditional television, marketers are shifting their focus to OTT advertising. This is because it makes sense to put your ads where your customers are. Today, more than 57 per cent of the marketers are in the support of OTT advertising over online advertising options like social network advertising and Google advertising.

The post mentions some noteworthy reasons to advertise on OTT media.

1.     The Audience's Preference for OTT Services

OTT platforms such as Zee5 and others have been around for a while, but the rise in viewership of these platforms during the pandemic was amazing. Owing to the Covid-19 pandemic and state-wide lockdown, entertainment hubs such as cinemas remained closed, making OTT a key source of entertainment, resulting in record-high OTT viewership. This grabbed the attention of marketers and now these platforms have become loaded with advertisements.

2.     OTT Advertising Reduces Money Wastage

Anything done digitally provides benefits over its non-digital equivalent, and advertising is no exception. When you advertise on local cable TV, you are promoting to the masses instead of your intended target audience. Unlike advertising on a local TV, you can tailor your advertisements to particular individuals on the OTT platform depending on their interests, the series they watch, and other demographics. Marketing demographics are more than just age, gender, and region these days. When you tailor your ad as per your buyer personas, the rate of conversion improves and you get a greater return on your advertising expenditure.

Today, there are platforms like Zee5 AdWorld that offer different ad solutions for businesses. You can rely on these platforms to advertise your brand and reach the intended target audience.

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