Zee5 Adworld

  What is  an  OTT platform ?  In short, it is a kind of streaming service that delivers content via the internet. Speaking of advertising on OTTs, they allow advertisers to broadcast their ads to the target audience on video streaming devices, such as personal computers, smartphones, smart TVs, gaming consoles, and so on. OTT advertising entails displaying video ad interruptions, banner advertisements, and sponsored content. In the case of advertising on OTTs, brands don’t have to be bothered about fixed broadcast timings or geographical limits. OTTs basically offer more flexibility by bypassing TV providers. This implies that the target audience can access content anytime. Now that you have understood what an  OTT platform means , let’s take a glance at the benefits of advertising on these platforms: Increased Audience Reach The number of OTT subscribers is increasing with each passing day. Unlike the United States, these platforms are relatively newer...

Advertising, which is a subset of marketing, is one of the most innovative and creative activities. Today, advertising has grown so large that many individuals are confused about the distinctions between marketing and advertising.  In simple words, marketing is all about identifying consumer needs and figuring out ways to fulfil those needs. On the other hand, the  objectives of advertising  are to facilitate communication between the brand and the target audience regarding the products/services offered by the brand. The post provides insight into the objectives of  online advertising . Let’s take a glance at them: Launching/Introducing a New Product The most general objective of using advertising is to launch or introduce a new product into the market. Both established and new brands use advertising for the same purpose. For instance, if you take the example of smartphone manufacturing companies, you will see a lot of advertising for new launches. The g...