An Insight into the Objectives of Advertising

Advertising, which is a subset of marketing, is one of the most innovative and creative activities. Today, advertising has grown so large that many individuals are confused about the distinctions between marketing and advertising. 

In simple words, marketing is all about identifying consumer needs and figuring out ways to fulfil those needs. On the other hand, the objectives of advertising are to facilitate communication between the brand and the target audience regarding the products/services offered by the brand.

The post provides insight into the objectives of online advertising. Let’s take a glance at them:

Launching/Introducing a New Product

The most general objective of using advertising is to launch or introduce a new product into the market. Both established and new brands use advertising for the same purpose. For instance, if you take the example of smartphone manufacturing companies, you will see a lot of advertising for new launches. The goal of advertising in this case is to inform customers that 'here is a new smartphone that we have launched.’

Creating Awareness

The most crucial job of advertising, as per the AIDA model, is to grab attention to create awareness. Advertising must attract people's attention and aware them of the products and their features.

For instance, most bank advertisements are public awareness campaigns. All advertisements that promote the benefits of savings/mutual funds or the benefits of credit and debit cards are awareness creation advertisements.

Boosting Sales

With so many efforts done to advertise the goods, there is no doubt that one of the primary purposes of advertising is to boost sales. This objective is frequently attained through advertising. However, if the advertising campaign is ineffective or the target audience is not appropriately targeted, advertising may fail to achieve its objective.

So, these are just a few of the many objectives of advertising. Today, brands have more options than ever to advertise their products. One such option is to advertise on OTTs like Zee5AdWorld. It helps you target your audience on the basis of demographics which yields effective and fruitful results for your brands.

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