Zee5 Adworld

What is an OTT Platform? To understand OTT advertising, let’s understand OTT first. An OTT platform means Over-The-Top. It refers to any video content that is delivered directly from the internet. When you watch a video using no broadcast, typical cable, or satellite television, it is being streamed "over-the-top" of those platforms through the internet. What is OTT Advertising? OTT advertising is customized advertising that is delivered to viewers' screens while they are watching the same TV show. Therefore, OTT advertising is the targeted transmission of advertisements on Internet-CTV sets facilitated by programmatic OTT technology. Advertisers can now tap into the audience that was once solely accessible on traditional TV, thanks to OTT. What Do OTT Advertisements Look Like? OTT ad units are not necessarily skippable, and they are typically watched all the way through. Most of the time, those video adverts overlay video content, allowing marketers to deliv...

Creating demand, increasing sales volume, building a brand’s credibility, maximising profits, and achieving customer satisfaction among others are some of the common  objectives of advertising . Significant changes have occurred in the last two years, affecting everything from lifestyle to school to entertainment. With a significant increase in viewership, OTTs have become major entertainment channels. As individuals increasingly prefer internet streaming services over traditional television, marketers are shifting their focus to OTT advertising. This is because it makes sense to put your ads where your customers are. Today, more than 57 per cent of the marketers are in the support of OTT advertising over  online advertising  options like social network advertising and Google advertising. The post mentions some noteworthy reasons to advertise on OTT media. 1.      The Audience's Preference for OTT Services OTT platforms such as Zee5 and othe...