Zee5 Adworld

Cost Per Completed View ( CPCV) advertising is a relatively new advertising model that has gained popularity in recent years. Unlike traditional advertising models, CPCV charges advertisers only when a user entirely watches their ads. This type of advertising generates better ROI for advertisers. This model has several benefits for both advertisers and consumers. Here are some of the benefits of CPVC marketing: Better Targeting One of the primary benefits of CPCV advertising is that it allows for better targeting of the audience. Advertisers are leveraging it to can create highly specific target groups based on demographics, interests, and behaviours, so that their ads are delivered to the right people. Better Engagement With CPCV advertising, advertisers pay only when the audience completes the ad rather than skipping it. It ensures that the marketing budget is not going to waste and the brand’s message is conveyed to the audience which drives better engagement. Cost-Effici...

The advertising industry has seen phenomenal growth over the years. Coming from a place where the reach of advertisements was limited to print media, radio and television sets, the internet has surely accelerated the success of advertisement campaigns. It also played a crucial role in eliminating or reducing the consumption of mundane static ads and increasing the integration of video advertising in marketing campaigns. But how does video advertising help in reaching out to your target audience in a more effective way? Keep on reading to find out: Catching Audience Attention If you have integrated video ads into your marketing strategy, you will surely notice a spike in the performance of the advertisement campaign. Video ads are more engaging than static ads and hold an audience's attention for longer periods of time. It is very crucial if you want to convey your brand’s message effectively. As video content consumption has increased, the audience is more inclined toward...

Digital advertising  is a magical term in the advertisement world that is known to catapult any small or big brand in today’s times. There is hardly any brand on the planet that is not using digital advertising in its marketing strategy to reach its target audience. The emergence of the internet has brought these concepts into the relevance and washed away the traditional ways of advertising. What is a Digital Advertisement? Digital advertising is a strategy where the company’s products or services are promoted online on various platforms to reach out to potential customers. The platform can be a website, social media platform, streaming platform, or search engine. In today’s times, people spend the majority of their time on the internet for entertainment, education, shopping, or any other purpose. This has given a huge opportunity to brands to grab their audience’s attention online, and digital advertising is the direct route to do so. How Does Digital Advertising Work? ...

  What is  an  OTT platform ?  In short, it is a kind of streaming service that delivers content via the internet. Speaking of advertising on OTTs, they allow advertisers to broadcast their ads to the target audience on video streaming devices, such as personal computers, smartphones, smart TVs, gaming consoles, and so on. OTT advertising entails displaying video ad interruptions, banner advertisements, and sponsored content. In the case of advertising on OTTs, brands don’t have to be bothered about fixed broadcast timings or geographical limits. OTTs basically offer more flexibility by bypassing TV providers. This implies that the target audience can access content anytime. Now that you have understood what an  OTT platform means , let’s take a glance at the benefits of advertising on these platforms: Increased Audience Reach The number of OTT subscribers is increasing with each passing day. Unlike the United States, these platforms are relatively newer...

Advertising, which is a subset of marketing, is one of the most innovative and creative activities. Today, advertising has grown so large that many individuals are confused about the distinctions between marketing and advertising.  In simple words, marketing is all about identifying consumer needs and figuring out ways to fulfil those needs. On the other hand, the  objectives of advertising  are to facilitate communication between the brand and the target audience regarding the products/services offered by the brand. The post provides insight into the objectives of  online advertising . Let’s take a glance at them: Launching/Introducing a New Product The most general objective of using advertising is to launch or introduce a new product into the market. Both established and new brands use advertising for the same purpose. For instance, if you take the example of smartphone manufacturing companies, you will see a lot of advertising for new launches. The g...

What is an OTT Platform? To understand OTT advertising, let’s understand OTT first. An OTT platform means Over-The-Top. It refers to any video content that is delivered directly from the internet. When you watch a video using no broadcast, typical cable, or satellite television, it is being streamed "over-the-top" of those platforms through the internet. What is OTT Advertising? OTT advertising is customized advertising that is delivered to viewers' screens while they are watching the same TV show. Therefore, OTT advertising is the targeted transmission of advertisements on Internet-CTV sets facilitated by programmatic OTT technology. Advertisers can now tap into the audience that was once solely accessible on traditional TV, thanks to OTT. What Do OTT Advertisements Look Like? OTT ad units are not necessarily skippable, and they are typically watched all the way through. Most of the time, those video adverts overlay video content, allowing marketers to deliv...

Creating demand, increasing sales volume, building a brand’s credibility, maximising profits, and achieving customer satisfaction among others are some of the common  objectives of advertising . Significant changes have occurred in the last two years, affecting everything from lifestyle to school to entertainment. With a significant increase in viewership, OTTs have become major entertainment channels. As individuals increasingly prefer internet streaming services over traditional television, marketers are shifting their focus to OTT advertising. This is because it makes sense to put your ads where your customers are. Today, more than 57 per cent of the marketers are in the support of OTT advertising over  online advertising  options like social network advertising and Google advertising. The post mentions some noteworthy reasons to advertise on OTT media. 1.      The Audience's Preference for OTT Services OTT platforms such as Zee5 and othe...